Ideas gain direction.

The Brand Reboot

Every iconic brand has a story, but not every story ends in success. The Brand Reboot challenges you to rewrite that ending by transforming struggling legacy brands into tomorrow's market leaders through strategy, creativity, and innovation.

Teams of 3–5 participants bid to acquire a brand after evaluating its history, financial performance, and market position. They then diagnose its challenges, redefine its identity, reposition it in the market, and build a compelling roadmap for its revival.

Only the team that delivers the most innovative, practical, and impactful brand comeback strategy will earn the title of The Brand Reboot Champion.

Teams of 3–5

Pitch Arena

Every successful startup begins with a single idea, but only the best ideas earn belief. Pitch Arena challenges participants to turn bold visions into compelling business pitches that captivate investors and stand out from the competition.

Teams of up to 4 participants present innovative startup ideas by showcasing the problem, solution, market validation, revenue model, and overall business potential behind their idea.

In the end, only the pitch that combines innovation, confidence, persuasion, and entrepreneurial excellence will rise above the rest and claim victory.

Teams of up to 4

Fort Knox Escape

Every great strategist thrives under pressure, but only the best find a way out. Fort Knox Escape is where business meets adventure, combining real-world business challenges with the thrill of an immersive escape room.

Teams of 4 participants begin by solving business case studies that test their analytical thinking, problem-solving, and decision-making skills. Their performance unlocks the escape room, where hidden clues, challenging puzzles, and the ticking clock stand between them and victory.

Only the team that masters strategy, teamwork, adaptability, and composure under pressure will crack the code, escape the vault, and claim victory.

Teams of 4

Make & Sell

A great product means nothing if no one buys it. Make & Sell is where entrepreneurs prove that the best products aren't just built, they're sold. In this ultimate sales challenge, success isn't decided by judges, it's earned through customers.

Teams of 4–5 participants identify a real-world problem, build an MVP (Minimum Viable Product), and create an offline marketing strategy to attract customers. From designing brochures and promotional campaigns to setting up stalls and delivering persuasive sales pitches, every decision counts toward securing the maximum pre-orders using event currency.

Only the team that turns innovation into demand, earns the most customer trust, and secures the highest number of pre-orders will claim the title.

Teams of 4–5

Trade Tremors

Fortunes are built in moments of uncertainty. Trade Tremors is a high-stakes financial simulation where strategy, trading, and decision-making determine who thrives in a rapidly changing market.

Teams of up to 5 participants build trading firms, launch digital currencies, secure investments, and respond to real-time market shifts while navigating crises and competing for maximum returns.

When the market shakes, only the smartest traders stay ahead. The team that adapts, invests wisely, and masters the market will become Trade Tremors Champion.

The event index and event timeline refer to this event as Trade Star.

Teams of up to 5