A strong and recognizable brand can help a business be more successful, which is why creating an effective brand identity is so important.When you create a brand identity, you're essentially applying your brand values to any visual elements that will be used to promote your business.The strongest brand identities are instantly recognizable – even to small children – and immediately convey a message about that business.Developing a cohesive and professional brand identity is an important part of any effective branding strategy.

Creating a brand identity requires research and attention to detail to develop a style that successfully meets the goals of a business and gives off the appropriate message. But brand identity isn’t static. With the evolution of time brand images need to evolve too. That is where Rebranding comes into the picture.

By definition, rebranding is the process of strategic change of a company’s brand identity. For a brand that is already on the market, it consists of choosing a new name, logo, or communication strategy, to reshape its identity and position it differently in the reference market.

Rebranding is essential for business success; to evolve the brands to make sure that it keeps abreast of the competition, and meets the consumers’ ever-changing preferences.You will be assigned the task of rebranding the company and its products, as the members of its newly appointed marketing team. Evaluate the past mistakes carefully and formulate a plan to rejuvenate the company’s brand image.

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