Besides the impact on human lives and global supply chain, this pandemic is a severe demand shock, which has offset the green shoots of recovery of the economy in many countries. Amidst these hard times, a person who sees a problem is a human being; a person who finds a solution is visionary; but the person who goes out and does something about it is an entrepreneur. He is the one who searches for change, responds to it and exploits it as an opportunity. With this thought in mind, ‘Ideate Project’ forces young minds to re-imagine the ‘next normal’ - what a discontinuous shift looks like, and implications for how a company should reinvent.

The event is a real-life simulation wherein the teams must pitch their novel entrepreneurial plan/ business model to judges impersonating as potential investors. Teams must design a product or service which innovatively draws out solutions to problems encountered by various economic sectors during the COVID-19 pandemic.Addressing the immediate challenges that the pandemic presents to the company's workforce, customers and partners, teams should reflectbroader resilience in issues of shut-downs and economic knock on effects.

Entrepreneur! Don't Let COVID-19 Plummet Your Dreams